We just got sent this about a new green chauffeur service....
Every single Fleet Street Journalist got this very informative press release.
I am writing to you from (name of company) (URL of company) to let you know about (our product, new launch, event, award etc). It is (launching, starting, appearing, on sale etc) from (insert date) and is available from (insert brief description). Don’t hesitate to get in touch if you want more information.
On (x date), (company name) (company URL) is (details of news – eg launching a new product, holding an event, won an award, new person starting a job).
Insert line indicating why it is ‘news’ and what makes it interesting e.g. first time product/event, new launch, celebrity involved, award received)
Insert line on what sets you apart – any personal angle or interesting facts/statistics?)
Other key points – list (bullet points) and other areas of interest – maximum 5 points)
(Insert prices and availability. Include stockist details if appropriate or location and timing of event)
Please let me know if you use this story.
For press enquiries, further information or to set up a product review / request product: