This is the second thing that I will not rant about this year: idiot inventions that should have been thought through before being given a massive marketing campaign to the general public.
I refer, of course, to late-breaking news that Holiday Inn is using 'human bed warmers' to warm up your bed before you sleep.
Telegraph story here
This is an utterly moronic idea, no doubt dreamed up by a half-wit village idiot who managed somehow to turn on his TV and successfully watch a session of Dragon's Den on TV.
Propelled to actually engage his cranium in something other than wall-banging, he began to form the dusty vestiges of some images in his head.
"What's happening?" He asked himself. He was thinking. For the first time in his what barely passed for a life, his limp brain began to work. "I could come up with an idea and get some money!"
He looked around his room for some inspiration, although he didn't know what that word meant. Kettle... he could invent a kettle that filled itself with water... no, that would take too much knowledge. His cat... he could invent a cat that fills kettles with water - no, no, cats hate water.
His eyes smarted with the pain of trying to think for more than 11 seconds. He closed his eyes and decided to get into bed, exhausted by the mental exertion.
His sheets were cold. Then it hit him! The cat had thrown the kettle at his head. "Owch" he said, rubbing his forehead with his cold hand. "My bed is so cold! Why can't I warm it up?" There was one warm patch on the bed where he'd wet himself, and a dry warm patch next to him. It felt good. "this is where the cat was sleeping! If only I had lots of cats to warm my whole bed." he mused.
Eureka! "My cat could warm up people's beds for them. Wouldn't they be pleased?" And in his excitement, he ran around the room wetting himself.
He rang the BBC. "I've got a great idea for Dragon's Den!" he shouted.
"The time sponsored by Accurist will be 3, 45 and 6 seconds precisely... beep beep beep".
After four hours of waiting for the lady to stop telling him the time, he decided to write to them instead. He found a crayon and a piece of paper and managed to remember to address it and put a stamp on it. It was a day of firsts.
Some time later, he was faced by the Dragons.
"You're a bleedin' lunatic. I'm out"
"As a woman, I like cats, but I don't want a bed full of cats. Does your cat have fleas? How would the cat stay in the bed? Have you thought this through? I'm out."
"I, too, will be out, but first I want to humeeeliate you publicly for several minutes."
"Sounds cheap. I like that. Cheap is good. But I'm allergic to cats. Could you yourself warm up the bed?"
"I suppose so..."
And the dream was born. With Peter Jones' career advertising cheap car insurance on the rocks after being caught with a snow leopard and a line of coke in the Holiday Inn, he needed to find something to get himself back in the game. He rang up Holiday Inn.
"I've found a way to repay you the loss of your reputation. Human bed warmers".
Is there anything more dunce than getting people wearing all-in-one body suits made of towels to roll around in your sheets for 5 minutes?
There are so many things wrong with this I'll just have to list my top five:
1) The point of going away is so that someone else makes your bed and you have fresh, clean, cool, ironed, unspoilt linen sheets to slip into.
2) Hot water bottles
3) ROHYPNOL (drink this while we warm your bed - I don't think so)
4) Who farted? Wasn't me... "All part of the warming service, sir."
5) This wasn't what I expected from room service.
JUST NO. NO NO NO NO NO. Holiday Inns, your bed warming service is the biggest waste of PR money you will have ever spent. You are foolish beyond all foolishness. Someone's head (rest) should roll for this.
And you are very lucky I am not ranting about anything this year, or you really would have known what I think.